3 Ways to Clarify Your Content
What is the purpose of content? Whether video, photo, or articles, every piece of content has one thing in common: it is communicating a message to it’s audience. Or at least it should be.
Here at Sleekfire, we don’t make videos and photos. Well, we do… But at the end of the day, all we’re really doing is communicating for people.
If you own a business, you want to communicate to your customers every single day. But are you communicating clearly and effectively? Or are your viewers and readers leaving your content feeling confused and bored?
I cannot stress this idea to you enough. The clarity of your content is the number one determinant of it's consumption. If you aren’t clear, people won’t consume your content, much less be compelled to pay for your product or service.
Here are three steps we take in the content creation process to make sure we are maintaining clarity in all of the work we produce for our clients.
Step 1: Define Your Audience
You can’t know what to talk about until you know who you’re talking to. The audience defines the content. If most of your followers are millennials, then writing a blog post about retirement plans may not be your best option. This is an obvious example, but think about who your viewers are. What are their interests? What are their struggles? What do they think about each night as they lie in bed? Get super specific about who they are and you will be able to communicate to them more clearly.
Step 2: Identify a Problem
As a business, you exist to solve people’s problems. Before making any piece of content, ask yourself these questions: What problem am I trying to solve? What are my viewers in need of? How can I help?
Let’s say you own a business that sells coaching for entrepreneurs. The problem you can solve is that entrepreneurs don’t always know how to grow and scale their projects. They need someone who can guide them through the process. So take that problem and break it down into small pieces of content explaining what you can do to help them.
Step 3: Present a Solution
Once you have defined your audience and identified a problem you can solve, all that’s left to do is solve it. Show your viewer exactly how they can achieve solutions and they will be grateful. This will create a large group of people who are raving fans of you or your company.
Putting it All Together
I want to use a real life example. The article you are reading right now has gone through the exact process you just read about above. Before writing this, I identified my audience. Most people who follow Sleekfire Media are either business owners or aspiring business owners, typically between the ages of 25-45. They are already regularly posting content on their social profiles. Their problem is that even though they are posting content, it isn’t getting the results they would like. It’s not resonating with people the way they had imagined it would, and therefore, they need to clarify their content. The solution I am able to present is an easy, 3 step method I have used that will solve this problem for them if applied consistently.
You can use this exact process to clarify your content too. All it takes is a little bit of intentionality before the creation process begins. Don’t go into content creation half-heartedly because your results will always be subpar.
Clarify your content today.
Do you own a business? Do you need help creating content that actually grows your following and raises your revenue? We'd love to talk with you. Click below to get a free quote that will give you a better idea of how we can help.