The Purpose of Storytelling in Business

The term "storytelling" is used a lot today. Maybe you feel like it's overused. Maybe you aren't exactly sure what it means. Maybe you think it's a catch phrase that will fade away next year like every other fad. Today I want to explain why storytelling is important for every part of your business or organization. 

3 Ways to Clarify to Your Content

If you own a business, you want to communicate to your customers every single day. But are you communicating clearly and effectively? Or are your viewers and readers leaving your content feeling confused and bored? The clarity of your content is the number one determinant of it's consumption.